Figgis Family Vineyard

Figgis Family Vineyard is a family-run vineyard near Faversham, created in memory of Chris, known as Figgy. With its first sparkling wine, Figgy's Fizz, ready to market, the family needed support to share its story, reach customers and build relationships with retailers.

Connect the story behind the wine with practical opportunities to buy it. Combine engaging vineyard content and creator collaborations with direct stockist outreach, email marketing and website updates, giving customers more ways to discover the brand and helping retailers introduce it to their own audiences.

Manage social content from planning and filming through to editing and publishing, capturing the people, harvest and milestones behind the wine. Arrange content creator visits to the vineyard, coordinate their itineraries and make use of the resulting photography and video across the brand's channels.

Approach independent farm shops and delis, then support stockist relationships with newsletters, blogs, social posts, giveaways and point-of-sale material. Develop corporate gifting outreach and enquiry forms to open up further sales opportunities.

Provide practical launch support and event content, supply images and video to the vineyard's PR team, and keep the website updated with press coverage, stockist information and customer purchasing details.

Stockist outreach helped secure five independent retailers: Macknade, Myatts, Perry Court, Monks Granary and Wingham Country Market. This was supported by dedicated promotion for the first stockists, helping introduce the wine to their customers.

Social content and creator visits brought the vineyard's story to wider audiences, while newsletters, a stockist map and clearer purchasing links helped people find where to buy.

I continue to work with the family across content, communications and commercial outreach as the vineyard develops.